Only $19
Email Growth Guide ebook cover
Email Growth Guide

The playbook for launching, growing, and monetizing your email newsletter.

Stop guessing what works. Get the proven tactics to build a thriving email audience and turn it into a real business.

Get The Ebook See what's inside

I've been publishing for months, but my list just won't grow.

Hey, I'm Jon. I've been launching and growing newsletters for over a decade, and in that time I've learned what actually moves the needle.

Over the years, I've built and grown multiple newsletters from scratch, surpassing the 100,000 subscriber mark. I've seen what works, what doesn't, and what separates newsletters that explode from those that stall out.

But it wasn't always like that. When I started, I made every mistake in the book. I wrote into the void for months, watching my subscriber count barely budge while others seemed to grow effortlessly.

Then I got obsessed with figuring out what actually works. I studied the fastest-growing newsletters, ran countless experiments, and documented every tactic that moved the needle.

Most newsletter advice is way too vague to be useful.

They tell you to "provide value" and "be authentic" which, while true, never helped me add a single subscriber. What I needed were the specific, actionable tactics that would make an immediate difference.

So I compiled everything I learned into this guide. Every growth hack, every optimization, every strategy that actually moved the needle. Email Growth Guide is exactly what I wished I had when I was stuck wondering what the heck I was doing wrong.

Get The Ebook

Own Your Audience

Stop renting attention on platforms that can change the rules anytime. Build an email list you actually control, the one asset that can't be taken away.

Grow Smarter, Faster

Learn organic strategies that compound over time: SEO, referrals, cross-promotions, and lead magnets. Plus paid tactics that actually convert.

Monetize Your List

Sponsorships, affiliates, your own products, paid subscriptions. Multiple revenue streams that work at any list size, from hundreds to hundreds of thousands.

See what's inside.

100+ pages packed with actionable strategies, proven frameworks, and real-world examples you can steal to grow your newsletter faster.

Page 1 from Email Growth Guide
Page 29 from Email Growth Guide
Page 92 from Email Growth Guide
Page 16 from Email Growth Guide
Page 54 from Email Growth Guide
Page 98 from Email Growth Guide
Page 9 from Email Growth Guide
Page 75 from Email Growth Guide
Page 42 from Email Growth Guide
Page 51 from Email Growth Guide
Page 36 from Email Growth Guide
Page 45 from Email Growth Guide
Page 59 from Email Growth Guide
Page 80 from Email Growth Guide

Table of contents

What you'll actually learn.

You'll start by finding your angle and picking a platform. Then we get into writing emails people actually open, growing your list without burning cash, and turning subscribers into customers.

    1. The "Email Is Dead" Myth9
    2. The Numbers Don't Lie10
    3. Why Email Beats the Algorithm12
    4. What "Dead" Newsletters Actually Look Like13
    5. What This Book Will Do For You14
    1. Rented Land vs. Owned Land16
    2. The Platform Graveyard18
    3. What Ownership Actually Means19
    4. The Compounding Asset20
    5. Your Insurance Policy21
    1. Why "For Everyone" Means For No One23
    2. Finding Your Intersection24
    3. The Specificity Test25
    4. Your Voice Is Your Moat26
    5. What Makes Someone Subscribe27
    6. What Makes Someone Stay28
    1. The Platform Doesn't Matter (Much)29
    2. What Actually Matters30
    3. The Major Players31
    4. Free Tiers and Hidden Costs32
    5. My Setup32
    6. Just Pick One33
    1. Why 100 Matters34
    2. Start With Who You Know35
    3. Your Existing Channels36
    4. The Landing Page36
    5. Lead Magnets (Maybe)37
    6. Content as Growth38
    7. The Patience Part39
    1. The Power of Predictability40
    2. Daily vs. Weekly vs. Whatever41
    3. Same Time, Every Time42
    4. Building Systems That Sustain You43
    5. What Consistency Signals44
    6. Starting the Streak44
    7. The Long Game45
    1. The Blank Page Problem46
    2. The Value Framework47
    3. Content Sources That Never Run Dry47
    4. Formats That Work49
    5. Length and Density49
    6. Finding Your Voice50
    7. The Pressure Release51
    1. The Only Job of a Subject Line53
    2. What Makes People Open53
    3. Subject Line Tactics That Work54
    4. Subject Line Tactics That Don't55
    5. Preview Text Is Your Second Chance56
    6. The 3-Second Decision57
    7. Testing and Iteration58
    8. Don't Overthink It58
    1. The Slow Burn59
    2. SEO and Search Traffic60
    3. Social Media as a Funnel61
    4. Guest Content and Appearances62
    5. Lead Magnets That Actually Work63
    6. Referral Programs64
    7. Community Building65
    8. Consistency as a Growth Strategy65
    1. When to Pay for Growth67
    2. The Math of Paid Acquisition68
    3. Platform Options69
    4. Starting Small70
    5. Creative That Converts70
    6. SparkLoop and Newsletter Ads71
    7. When to Stop72
    8. Combining Paid and Organic73
    1. The Power of Borrowed Audiences74
    2. Newsletter Swaps75
    3. Recommendations and Shoutouts76
    4. Collaborative Content77
    5. Finding Partners78
    6. Creator Networks78
    7. Joint Ventures79
    8. Maintaining Relationships79
    1. The Metrics Trap80
    2. Subscriber Count81
    3. Open Rate81
    4. Click Rate82
    5. Click-to-Open Rate82
    6. Unsubscribe Rate83
    7. Revenue Per Subscriber83
    8. Metrics That Don't Matter Much84
    9. Building a Metrics Habit85
    1. Acquisition vs. Retention86
    2. The Welcome Sequence87
    3. Delivering on Promises88
    4. Engagement Loops88
    5. Re-Engagement Campaigns89
    6. List Hygiene90
    7. Making Unsubscribing Easy90
    8. The Content Foundation91
    1. The Monetization Question92
    2. Sponsorships and Ads93
    3. Finding Sponsors94
    4. Affiliate Marketing94
    5. Your Own Products95
    6. Paid Subscriptions97
    7. Services and Consulting97
    8. Combining Revenue Streams98
    9. When to Monetize99
    1. Playing for Years, Not Months100
    2. The Compound Effect101
    3. Avoiding Burnout101
    4. Evolution Over Time102
    5. Building an Asset103
    6. Multiple Newsletters103
    7. Exit Options104
    8. The Real Goal104

Who is this ebook for?

This ebook isn't for everyone, and that's intentional. I wrote it for a specific kind of person. Here's how to know if it's right for you.

This is for you if...

  • You're starting a newsletter and don't want to waste months figuring it out
  • You have a newsletter but growth has stalled
  • You're a creator who wants to own your audience instead of renting it from algorithms
  • You want to monetize your expertise but don't know where to start

This might not be for you if...

  • You're looking for overnight success or get-rich-quick tactics
  • You're not willing to show up consistently
  • You want to buy your way to a big list with fake subscribers
  • You're expecting a magic formula without putting in the work

Ready to grow your newsletter?

Stop guessing and start growing. Get all 15 chapters and every tactic I've learned from a decade of building email newsletters, for just $19.

Get The Ebook
30-day money-back guarantee. If it's not for you, just email me for a full refund.

Got some questions?

Here are a few answers to some of the things you might be wondering about before you decide to buy.

What format is the ebook?

You get a clean and easy-to-read PDF file that works on any device. Read it on your computer, laptop, tablet, phone, or even print it out.

Is this for beginners?

Yes, but it's not just for beginners. Whether you're starting from zero or already have thousands of subscribers, you'll find actionable tactics to help you grow.

How long is the ebook?

107 pages across 15 chapters. It's designed to be read in a few hours, but you'll probably keep coming back to reference specific tactics as you grow your newsletter.

What if it's not for me?

You're covered by a 30-day money-back guarantee. If you don't find it valuable, just email me and I'll refund you in full. No questions asked.

Do I need a specific platform?

No. The strategies work with any email platform: ConvertKit, Beehiiv, Substack, Mailchimp, or whatever you use. The tactics are platform-agnostic.

How do I get the ebook?

After purchase, you'll get an email with an instant download link. You'll have the ebook in your hands within just a few minutes.

Start building your newsletter.

Learn how to attract subscribers, write emails they actually open, and turn your email newsletter into revenue. All for just $19.

Get The Ebook
30-day money-back guarantee. If it's not for you, just email me for a full refund.